Process
We ask questions. We challenge assumptions. As the conversation unfolds so does a new way of looking at your company, your customers, and your objectives.
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1. Gathering Information
The first step in designing a successful web site is to gather information. Many things need to be taken into consideration when the look and feel of your site is created. This first step is actually the most important one, as it involves a solid understanding of your company it is created for. It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
Purpose
Goals
Target Audience -
2. Planning
Using the information gathered from phase one, it is time to put together a plan for your web site. This is the point where a site map is developed. The site map is a list of all main topic areas of the site, as well as sub-topics, if applicable. This serves as a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system.
Menus
Site Map
Content -
3. Design
Drawing from the information gathered up to this point, it’s time to determine the look and feel of your site. Target audience is one of the key factors taken into consideration. A site aimed at teenagers, for example, will look much different than one meant for a financial institution. As part of the design phase, it is also important to incorporate elements such as the company logo or colors to help strengthen the identity of your company on the web site.
Colors
Layout
Graphics -
4. Development
The developmental stage is the point where the web site itself is created. Now we take all of the individual graphic elements from the prototype and use them to create the actual, functional site. Elements such as interactive contact forms, flash animations or ecommerce shopping carts are implemented and made functional during this phase, as well.
Functionality
Forms
Systems -
5. Testing and Delivery
At this point, we attend to the final details and test your web site. We test things such as the complete functionality of forms or other scripts, as well last testing for last minute compatibility issues (viewing differences between different web browsers), ensuring that your web site is optimized to be viewed properly in the most recent browser versions.
Quality Assurance
Analytics Configuration
Launch Management -
6. Maintenance
The development of your web site is not necessarily over, though. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. We are more than happy to continue working together with you, to update the information on your web site. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your web site.
Tracking Analysis
Updates
Hosting